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Creative Award
Paris, France
Burger King - "Moldy Whopper 45s" by PHNX Awards 2020

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TitleMoldy Whopper 45s
BriefThe food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Agency
Campaign Moldy Whopper
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2020 / 2
Product Moldy Whopper
Business Sector Restaurants & Fast Food
Story The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22%
Media Type Web Film
Length
Agency INGO Stockholm
Executive Creative Director Björn Ståhl
Art Director Max Hultberg
Copywriter Magnus Ivansson
Planner Simon Stefansson
Account Director Rickard Allstrin
Account Manager Mia Melani
Final Art Åsa Eklund, Alexander Lundvall
Tech Director Stefan Kindgren
Agency DAVID Miami
Global CCO & Partner Pancho Cassis
Group Creative Directors Fernando Pellizzaro, Jean Zamprogno
Senior Art Director Camilo Jimenez
Art Director Sergio Takahata
Group Account Director Stefane Rosa
Executive Producer Carlos Torres
Publicis Bruno Bertelli
CCO Eduardo Marques, Jorg Riommi
ECD Pablo Dachefsky
Art Director Ivan Montebello
Copywriter Pablo Murube
Photographer Pål Allan
Food stylist Anna Lindblad
Photo assistant Erik Ögnelooh
DOP Viktor Kumlin
Gaffer Kalle Dahlberg
Production company COLONY
Art buyer / Producer Jenny Steggo
Producer and director Markus Ahlm
Producer Lena von der Burg
Online Erik Lindahl / Colony
Sound Quint Starkie
Grade Jean-Claude Soret, MPC London
Music “What A Difference A Day Makes” by Aretha Franklin
Music Supervisor & Intro Composer Maria Moritz, Stephan Moritz / MOKOH Music Berlin
Music, Director Danny Simon / Mayflower
Mayflower Co-Founder Ryan Schinman
Agency INGO Stockholm
Executive Creative Director Björn Ståhl
Art Director Max Hultberg
Copywriter Magnus Ivansson
Planner Simon Stefansson
Account Director Rickard Allstrin
Account Manager Mia Melani
Final Art Åsa Eklund, Alexander Lundvall
Tech Director Stefan Kindgren
AGENCY DAVID Miami
Global CCO & Partner Pancho Cassis
Group Creative Directors Fernando Pellizzaro, Jean Zamprogno
Senior Art Director Camilo Jimenez
Art Director Sergio Takahata
Group Account Director Stefane Rosa
Executive Producer Carlos Torres
Agency Publicis
GLOBAL CCO Bruno Bertelli
CCO Eduardo Marques, Jorg Riommi
ECD Pablo Dachefsky
Art Director Ivan Montebello
Copywriter Pablo Murube
CLIENT Burger King
Photographer Pål Allan
Food stylist Anna Lindblad
Photo assistant Erik Ögnelooh
DOP Viktor Kumlin
Graffer Kalle Dahlberg
Art buyer / Producer Jenny Steggo
Producer and director Markus Ahlm
Producer Lena von der Burg
Online Erik Lindahl / Colony
Sound Quint Starkie
Grade Jean-Claude Soret, MPC London
Music Supervisor & Intro Composer Maria Moritz, Stephan Moritz
Music, Director Danny Simon
Co-Founder Ryan Schinman