Burger King - "Stevenage Challenge (Case Film)" by PHNX Awards 2020
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| Title | Stevenage Challenge (Case Film) |
| Agency | DAVID |
| Campaign | Stevenage Challenge |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2019 / 10 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Story | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
| Media Type | Gaming |
| Length | |
| Production Company | Landia |
| Global COO | Sylvia Panico |
| Executive Creative Director | Saulo Rocha |
| Executive Creative Director | André Toledo |
| GCD | Fernando Pellizzaro |
| GCD | Jean Zamprogno |
| Creative Director | Fred Bosch |
| Copywriter | Luis Giraldo |
| Copywriter | Alexander Allen |
| Copywriter | Jared Schermer |
| Art Director | Felipe Antonioli |
| Art Director | Pedro Sattin |
| Art Director | Andres Tamayo |
| Strategy Director | Jon Carlaw |
| Account Planner | Stephanie Salvador |
| Jr. Planner | Vanessa Amaral |
| Account Director | Stefane Rosa |
| Management Supervisor | Jenny Gobel |
| Head of Global Production | Veronica Beach |
| Production Company Producer | Marina Rodrigues |
| Senior Business Affairs Manager | Barbara Karalis |
| Advertising Manager | Eric Hirschhorn (Burger King) |
| Global CMO | Fernando Machado |
| Head of Global Brand Marketing | Marcelo Pascoa |
| Sr. Brand Manager of Global Marketing | Rogelio Magana |
| Sr. Brand Manager of Global Marketing | Mary Toups |
| President | Chris Finazzo |
| Head of Marketing | Renato Rossi |
| Lead Marketing Communications | Diego Suarez |
| Director, Media | Jorge R. Oliveira |
| Social Media Digital Marketing | Flavia Guetter |
| Media Marketing | Madeline McDermott |
| Director | Render Panic by The Movement |
| Executive Producer | Nico Cabuche |