Voces de la Ausencia - "Missing Voices" by PHNX Awards 2020
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| Title | Missing Voices |
| Title (original language) | Voces Perdidas |
| Agency | Archer Troy |
| Campaign | Missing Voices |
| Advertiser | Voces de la Ausencia |
| Brand | Voces de la Ausencia |
| Posted | June 2020 |
| Product | Brand Awareness |
| Business Sector | Human Rights |
| Story | 9 women are killed every day in México and they didn't want us to talk about it anymore, so we decided to sing it loudly. Because every day our National Anthem plays at midnight, so, we replaced it with one sung by 9 relatives of victims of femicide in which, every 10 seconds, a voice disappeared. This new version was played on the journalist Frida Guerrera's social accounts, also at digital portals, radio, and TV stations showing us what does the absence of 9 women a day in Mexico sounds like. 211,000 impressions in the first 12 hours 2,400 visits to the site on the first day 3.8 million organic impressions |
| Media Type | Case Study |
| Length | |
| Brand | Voces de La Ausencia |
| Agency | Archer Troy |
| Country | México |
| VP Creative | Mike Arciniega |
| General Creative Director | Abraham Quintana / Carlos Fernández Oxté |
| Creative Director | Alejandro Junco |
| Art Director | Pedro Molina |
| Copywriter | Giovana Franchini |
| Art | Karla Rodriguez |
| Agency Producer | Martín Hernández / Emmanuel García |
| Production Company | La Tuna Films |
| Director | José Miguel Ramírez (Coika) |