Chilean Red Cross - "First Line For The Front Line" by PHNX Awards 2021
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Chilean Red Cross - "First Line For The Front Line"
This ad is part of the ACT Responsible Collection
- Brand: Chilean Red Cross
- Country: Chile
- Advertiser: Chilean Red Cross
| Title | First Line For The Front Line |
| Agency | Porta |
| Campaign | First Line For The Front Line |
| Advertiser | Chilean Red Cross |
| Brand | Chilean Red Cross |
| Posted | March 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In the middle of Chile's biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the frontline of the demonstrations. And to get these donations, we've decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news. |
| Media Type | Case Study |
| Length | |
| Creative Director | Fernando Riveros |
| Creative Director | Felipe Porte |
| Art Director | Lucas Sousa Gondim |
| Art Director | Ignacio Ormeño |
| Art Director | Jaime Ramirez |
| Copywriter | Eduardo Dominguez Natera |
| Copywriter | Germán Méndez |
| Production | Believe Media |
| Sound Production | Synchroland |
| Sound Production | Mantr |