Almacenes Éxito - "SaveLearn (Film)" by PHNX Awards 2021
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Almacenes Éxito - "SaveLearn (Film)"
- Brand: Almacenes Éxito
- Country: Colombia
- Advertiser: Almacenes Éxito S. A.
| Title | SaveLearn (Film) |
| Agency | Sancho BBDO |
| Campaign | Save & Learn |
| Advertiser | Almacenes Éxito S. A. |
| Brand | Almacenes Éxito |
| Posted | June 2021 |
| Product | Almacenes Éxito |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Colombia is one of the countries with the worst proficiency of the English language and for a Colombian being able to access English classes or a good learning book is very expensive. We are the most important and biggest retail of the country, and we know besides everything, Colombians love to save. This is why we turned our promotional catalogs into our costumer’s first free basic English lesson. To make it happen, we translated more than 300 products in each catalog, almost 4,000 new words in English to learn. In every edition people could find new words and new practice exercises, and so while they save money, they also learn a new language. |
| Media Type | Case Study |
| Length | |
| President | Carlos Felipe Arango |
| Chief Creative Officer | Mario Lagos |
| Chief Creative Officer | Sergio León |
| Chief Creative Officer | Hugo Corredor |
| Chief Creative Officer | Giovanni Martinez |
| Chief Strategy Officer | Andres Mauricio Carvajal |
| Executive Vice President | Natalia Perez |
| Executive Creative Director | Andrés Luque |
| Executive Creative Director | Jhonny Victoria |
| Executive Creative Director | Jairo Rubiano |
| Executive Creative Director | Julian Lozano |
| Creative Director | Andres Garcia |
| Creative Director | Felipe González Ávila |
| Copywriter | Camila Ordóñez |
| Copywriter | Mario Betancour |
| Art Director | Andres Garcia |
| Art Director | Andrés-Felipe Guevara |
| Social Media Team | Melissa Rojas |
| Production Company Producer | Angela Rodriguez |
| Director | Juan Gómez |
| Photographer | Francisco Giraldo |
| Content Producer | Daniela Sendoya |
| Motion Graphics Artist | Andrés-Felipe Guevara |
| Business Operations | Luisa Niño |
| Digital Content Director | Camilo Fajardo |