PHNX Awards

Creative Award

Paris, France

Update

Babel - "Full Washing"

BABEL

8749

Title	Full Washing
Agency	BABEL
Campaign	Full Washing
Advertiser	Babel
Brand	Babel
Date of First Broadcast/Publication	2021 / 7
Business Sector	Advertising Agencies
Story	We created a fake commercial, first looking like a regular washing powder commercial, before quickly turning into something more unexpected. The stereotyped character starts explaining how to “wash out” your brand using all the different social washing options at the same time. A real recipe for disaster.Our intention was not to throw a paving stone into the pond…but it kind of did, advocating for concrete and legitimate actions instead of only speeches as tools of communication.
Problem	French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively.
Media Type	Web Film
Length	93 seconds
Creative Director	Jean-Laurent Py
Art Director	Julian Brice
Copywriter	Frédérick Lutge
Head of TV	Jeanne Halfon
Production	Birth Productions
Post-production	Birth Productions
Production Company Producer	Tristan Béraud
Head of Production	Iman Delimi
3D Team	l'affreux bonhomme
Sound Production	Chut! On vous écoute
Production Company	Birth Productions
Executive Producer	Yohan Ungar
Executive Producer	Hugo Legrand-Nathan
Producer	Tristan Béraud
Producer	Iman Delimi