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Creative Award
Paris, France
Pepsi - "Better With Pepsi" by PHNX Awards 2022

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TitleBetter With Pepsi
Agency
Campaign #BetterWithPepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2021
Business Sector Soft Drinks, Tonics
Philosophy For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
Media Type Case Study
Length
Production Company
VP of Marketing
Senior Director of Marketing
Creative Chairman & CEO
President & Chief Creative Officer
Creative Director
Creative Director
Group Account Director
VP of Operations
VP, Director of Production
Executive Producer
Associate Strategic Planning Director
SVP, Head of Strategy
Photographer
Paper Artist
Retoucher