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Creative Award
Paris, France
Verein Vinzenzgemeinschaft - "VinziRast gets you back on your feet! (Board)" by PHNX Awards 2022

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TitleVinziRast gets you back on your feet! (Board)
Agency
Campaign VinziRast gets you back on your feet!
Advertiser Verein Vinzenzgemeinschaft St. Stephan
Brand Verein Vinzenzgemeinschaft
Date of First Broadcast/Publication 2021 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Story VinziRast is one of the most important facilities for homeless people in Austria. In times of coronaand lockdowns, those affected are even more easily overlooked. In order to collect donations andto ensure that the matters of homeless people are seen and heard, an eye-catching campaignwas developed that caused a stir where people usually like to look away. On behalf of VinziRast, cardboard boxes were collected and assembled into life-size cardboardfi gures, representing the people who made it off the streets. Each figure tells the true story of apreviously homeless person who eventually found a home in one of VinziRast's night shelters orsocial housing units.
Media Type Case Study
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