PHNX Awards

Creative Award

Paris, France

New Search

Print View

Update

Filter results by

Girl Guides of Canada - "Fire Songs We come to Play"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

136

Brand: Girl Guides of Canada
Country: Canada

Advertiser: Girl Guides of Canada

Title	Fire Songs We come to Play
Agency	Zulu Alpha Kilo
Campaign	Fire Songs
Advertiser	Girl Guides of Canada
Brand	Girl Guides of Canada
Date of First Broadcast/Publication	2021 / 9
Product	Girl Guides of Canada
Story	“Fire Songs”, created for Girl Guides of Canada, are a series of classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls. Each well-known tune was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life.
Length	104 seconds
Agency	Zulu Alpha Kilo
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Brian Murray
Art Director	Sarah Quinto
Writer	Julia Forrester
Design Director	Dejan Djuric
Designer	Crystal Huang
Account Team	Alexa Macdonald, Kara Oddi, Alyssa Guttman
Executive Strategy Director	Heather Segal
Head of Digital	Sean Bell
Digital Strategist	Shaunagh Farrelly
Producers	Elvira Labate, Tim Lynch, Revital Grunberg
Client	Girl Guides of Canada
Clients	Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Joy Jochico
Media Agency	OMD
Media Team	Michelle Jairam, Cobi Grein, Natasha Cappelli, Alessia Bolzon
PR Agency	spPR Inc.
Production House	The Field
Director	Emma Higgins
Music House	SNDWRx
Music Director	Didier Tovel
Post-Production Company	Zulubot
Post-Production Producer	Adam Palmer, Sarah Dayus
Editors	Ashlee Mitchell, Jay Baker
Online Artist	Felipe Chaparro
Edit Assistant	Adrian Gluvakovich
Production Artist	Mila Lukezich