PHNX Awards

Creative Award

Paris, France

Update

IKEA - "IKEA FOR ALIENS"

Ogilvy UAE

11300

Title	IKEA FOR ALIENS
Agency	Ogilvy UAE
Campaign	IKEA for Aliens
Advertiser	Al-Futtaim
Brand	IKEA
Date of First Broadcast/Publication	2022 / 1
Product	Furniture retail
Business Sector	Drugstores, Specialty Stores
Story	In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
Media Type	Case Study
Length	111 seconds
Group Creative Director	Cristiano Tonnarelli
Copywriter	Toan Mai
Art Director	Eduardo Cesar Guimaraes
Illustrator	Daniel Spacek
Account Manager	Alaa Nour
Account Executive	Haya Dajani
Account Executive	Hadi Ballout
GM Marketing Communication	Carla Klumpenaar
Regional Campaign Leader	Binita Chowdhury
Regional Digital Marketing Leader	Dina al Sahhar