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PHNX Awards

Creative Award
Paris, France
Miller Lite - "Beer Drops" by PHNX Awards 2023

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TitleBeer Drops
Agency
Campaign BEER DROPS
Advertiser Molson Coors
Brand Miller Lite
PostedJune 2022
Product Miller Lite
Business Sector Beers, Ciders, Lagers
Story Miller Lite wants to establish itself as the only light beer that actually tastes like beer.

So we created Beer Drops as a liquid taste enhancer that adds more beer flavor to watery, tasteless light beer.

They were released on National Beer Day as a way to remind everyone enjoying a light beer on one of beer’s biggest days, that tasting like beer actually still matters, and that there’s only one light beer – Miller Lite – that still cares about taste.
Media Type Digital
Length
DDB Chicago Rodrigo Jatene, Chief Creative Officer
DDB Chicago Ben Wolan, Executive Creative Director
DDB Chicago Aaron Willard, Associate Creative Director
DDB Chicago Aaron Zimroth, Associate Creative Director
DDB Chicago Dan LaVigne, Associate Creative Director
DDB Chicago Lane Hedler, Jr. Art Director
DDB Chicago Ken Bates, Jr. Copywriter
DDB Chicago Matt Blitz, Head of Production
DDB Chicago Adine Becker, Executive Producer
DDB Chicago Natalie Turner, Senior Producer
DDB Chicago Andrea Diquez, Chief Executive Officer
DDB Chicago Kiska Howell, SVP, Group Account Director
DDB Chicago Julie Crimmins, Account Director
DDB Chicago Raneen Onallah, Account Executive
DDB Chicago Milo Chao, Chief Strategy Officer
DDB Chicago Ethan Scott, Strategy Director
DDB Chicago Abby Deyhle, Jr. Strategist
DDB Chicago Tabor Theriot, Project Management Director
DDB Chicago Jillian English, Director of Business Affairs
Molson Coors Michelle St. Jacques, CMO
Molson Coors Sofia Colucci, Global VP, Miller Family of Brands
Molson Coors Elizabeth Hitch, Sr. Marketing Director
Molson Coors Michelle Nagel, Sr. Marketing Manager
Molson Coors Kelsey Ott, Associate Marketing Manager
Molson Coors Rachel Dickens, Public Relations Director
Kaleidoscope Trish Galvez-Tuel, Associate Director
Kaleidoscope Bryan "BJ" Nendze, Sr. Project Manager
Giannini Creative Sebastian Szyszka, CG/Animation Director
Giannini Creative Keith Handley, Retouching Artist
Giannini Creative Kevin O'Connell, Executive Producer