Samsung Neo QLED 8K & Q Series Soundbar - "Sound to see. Color to hear." by PHNX Awards 2023
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| Title | Sound to see. Color to hear. |
| Agency | Cheil Kazakhstan |
| Campaign | Sound to see. Color to hear. |
| Advertiser | Samsung |
| Brand | Samsung Neo QLED 8K & Q Series Soundbar |
| Posted | November 2022 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | To show the single harmonious experience of the interaction of a TV and a Soundbar through the sensual language of contemporary dance in the rich natural scenery of Kazakhstan. |
| Problem | Product Background: Samsung Neo QLED 8K TV and Q-Series Soundbars with Q-Symphony Technology create a single powerful sound and an immersive viewing experience. With this unique technology, the TV speakers and the soundbar speakers work in sync to deliver pleasant surround sound.IdeaTo show the single harmonious experience of the interaction of a TV and a Soundbar through the sensual language of contemporary dance in the rich natural scenery of Kazakhstan.The campaign slogan is “Sound to see. Color to hear”ExecutionWe demonstrate the capabilities of a premium Neo QLED 8K TV with a Soundbar through dance – performed by Kazakhstani contemporary dancers.In the video, an exciting dance completes the features and benefits of pairing a Samsung 8K QLED TV with a sound bar.The story of our heroes tells about two lovers who cannot be together, but strive for each other, and meet in the finale. The classic trope about Romeo and Juliet, Yenisei and Angara, Kozy Korpesh and Bayan Sulu, and Pyramus and Thisbe symbolize the love that happens despite all possible circumstances. |
| Media Type | Television & Cinema |
| Entrant Company | Cheil Kazakhstan |
| Creative Director | Nurlan Satarov |
| Copywriter | Valeriy Volodin |
| Copywriter | Assiya Shaikenova |
| Art Director | Nurlan Satarov |
| Art Director | Omirbayev Farkhat |
| Designer | Arman Jumabayev |
| Account Executive | Andrey Yankov |
| Account Executive | Antiga Babayeva |
| Producer | Aida Grigoryeva |
| Producer | Maryam Ospanova |