Truhoma is a 100% transparent platform that brings 100% of your donation directly to the one you want to help. - "TRUHOMA Case" by PHNX Awards 2023
Filter results by
| Title | TRUHOMA Case |
| Agency | Pristop Communications |
| Campaign | Make AI-Generated Art, Not Human-Generated War |
| Advertiser | Truhoma Fund |
| Brand | Truhoma is a 100% transparent platform that brings 100% of your donation directly to the one you want to help. |
| Date of First Broadcast/Publication | 2022 / 11 |
| Product | Campaign to raise funds for humanitarian aid to Ukrainian families |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The war in Ukraine has been raging for months, leaving millions displaced and in need of urgent humanitarian aid. For blockchain charity Truhoma we used AI-generated art and tools in a mission to help Ukrainian civilians through 100% transparent donations. First we used real news headlines about the ongoing war in Ukraine and applied them in a popular text-to-image AI tool Craiyon. The result is a series of surreal AI-generated images which are hard to distinguish from reality. The message is that, unlike AI-generated images, the war in Ukraine is real & is still being “generated” by human hand, while millions of Ukrainian civilians are still in need of direct help. The campaign expanded with dozens of global AI artists joining the campaign and creating over 200 original anti-war tributes under #AIartNotHumanWar hashtag to raise awareness and send support to Ukraine. For 1 year anniversary of the devastating war, we asked ChatGPT - a comprehensive Artificial Intelligence language model - to write a letter of support to the Ukrainian people. The target of the message is revealed at the end of the short AI-written speech: “Maybe AI can write an emotional letter of support but it takes a human heart to give direct help.” Since the start of the war, thanks to Truhoma’s efforts over 1700 packages of food & other necessities were delivered to Ukrainian families. |
| Media Type | Case Study |
| Managing Director | Ula Spindler |
| Client Director | Nina Usnik |
| Project Manager | Ema Knez |
| Copywriter | Peter Zabret |
| Social Media Manager | Adriana Korež |
| Designer | Patricija Rantaša |
| Truhoma Founder | Ana Lukner Roljić |
| Creative Director | Kirill Karnovich-Valua |