Nreal - "Look Beyond (185s)" by PHNX Awards 2023
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| Title | Look Beyond (185s) |
| Agency | F5 |
| Campaign | Look Beyond |
| Advertiser | Nreal |
| Brand | Nreal |
| Date of First Broadcast/Publication | 2022 / 12 |
| Product | Nreal Air |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | A family of four visits their grandma at an elderly home for Christmas. Only to find that she can't recognize them anymore... In a campaign to support the efforts against Alzheimer’s and other dementia, where even glimpses of love and recognition are considered rare and precious, Nreal set out to create exactly those moments of clarity and closeness amongst families, whose relationships and shared lucid moments had been scarce or disappeared entirely. They succeeded. The campaign went viral, raised discussions amongst Alzheimer's with 25% and successfully launched the product in the US. |
| Media Type | Television |
| Length | |
| Client | Nreal |
| Brand | Nreal Air |
| AGENCY | F5 Shanghai |
| DIRECTOR | Sune Sorensen |
| Los Angeles & New York | Hey Baby Films |
| London | Nice Shirt Films |
| Paris | Bandits Productions |
| Berlin & Hamburg | Markenfilm |
| Canada | Circle Productions |
| Asia | JSA, Nice Shirt, Markenfilm Asia. |
| Latin America | JSA. |
| DOP | Rasmus Heise |
| TALENT | BN Casting, London |
| PRODUCTION | Sune Sorensen Films |
| CO-PRODUCTION | Papaya Films |
| EDITORIAL | CUT + RUN |
| POST PRODUCTION | Televisor |
| SOUND DESIGN | Sine Audio |
| MUSIC | Sune Sorensen Films |