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PHNX Awards

Creative Award
Paris, France
ROM - "ROM Immortal (138s)" by PHNX Awards 2023

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TitleROM Immortal (138s)
Agency
Campaign ROM Immortal
Advertiser Royal Ontario Museum
Brand ROM
Date of First Broadcast/Publication 2022 / 6
Product Royal Ontario Museum (ROM)
Business Sector Museums & Monuments
Story Are museums relevant? Are they remnants of colonialism? Are they rooted in the past? The Royal Ontario Museum (ROM), with one of the largest museum collections and curation teams in the world, was falling victim to shifting social perceptions. The reality is that museums do play a critical role in this era of the war on truth. They are a record of our humanity – from the beautiful to the abhorrent. Museums tell the story of our collective journey so that we can learn from our past, make sense of our present and shape our shared future. This underlying insight gave birth to our new platform, ROM Immortal: We live on in what we leave behind, which came to life in a cinematic masterpiece directed by the ever-talented Canadian Director, Mark Zibert. Immortal takes place in an oceanic setting, the earth’s womb as a non-descript newborn floats above the ocean floor where familiar scenes from a cross section of some of humanity’s most notable moments play out below and above. From the holocaust to Trump, Banksy to Tiananmen Square, the potential of life is read aloud highlighting the possibilities of the greatness and the darkness that is possible within all of us from conception. The scenes are haunting in ambiance and played out in slow motion, as we jump through history in non-linear fashion. The result is a 6-minute ode to life, a poignant evaluation of us all and an important lesson on how critical it is to understand the impact that we all have in the marks that we leave on the world and others.
Media Type Case Study
Length
Agency Broken Heart Love Affair
Chief Creative Officers Denise Rossetto, Carlos Moreno & Todd Mackie
Chief Strategy Officer Jay Chaney
Art Director Carlos Moreno
Copywriter Denise Rossetto
Client Success Team Beverley Hammond, Joline Matika, Carlos Game-Garcia, Olivia Cousineau
Executive Producer Erica Metcalfe
CULTURE CONSULTANT Shaunoh Wilson
Client Royal Ontario Museum (ROM)
Chief Marketing Officer Lori Davison
VP, Brand and Marketing Kathryn Brownlie
VP, Communications Sally Tindal
Media Agency OMD
Production Company Scouts Honour
Executive Producers Simon Dragland & Rita Popielak
Director Mark Zibert
Directors Of Photography Mark Zibert & Eric Kaskens
Producers Simon Dragland, Rita Popielak
Creative Research Tricia Zaremba
Production Service Company Moonlighting Films
Executive Producer Shayne Brookstein
Line Producer Suzanne Currie
Production Designer Naobie Noisette
Costume Designer Ruy Filipe
Prosthetics Cosmesis
Lead Artist Clinton Aiden Smith
Casting Kamikaze Casting
Casting Director Lee-Ann Hendrickse
Indigenous Casting Shasta Lutz
Editorial Nimiopere Editorial
Executive Producer Julie Axell
Editor Graham Chisholm
Assistant Editor Griffin Stobbs
CG & VFX Motif Studios
VFX Artist Craig Parker
Executive Producer Jacques Bock
VFX & FINISHING COLOUR
Colour Alter Ego
Colourist & VFX Wade Odlum
Executive Producer Hilda Pereira
Senior Producer Genna Mcauliffe
Additional VFX Tantrum Studio
VFX Artist Dominik Bochenski
Audio House Rajakovic Electric
Music Composer / Audio Director Mark Rajakovic
Executive Producer Nicole Rajakovic
Mix & Sound Design Aaron Mccourt
Voice Over Alana Bridgewater
Agency Leo Burnett Design
Chief Creative Officer Lisa Greenberg
Head Of Design Man Wai Wong
Account Lead Kim Le