MOVISTAR TELCOM - "Shout" by PHNX Awards 2023
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| Title | Shout |
| Agency | VML Mexico |
| Campaign | SHOUT |
| Advertiser | Telefónica |
| Brand | MOVISTAR TELCOM |
| Date of First Broadcast/Publication | 2022 / 6 |
| Product | MOVISTAR TELCOM |
| Business Sector | Telecommunications Services |
| Story | BRIEF Build a campaign that reinforces Movistar's position of inclusion and makes support for the LGBTQIA+ community, visible while generating awareness among users about the homophobia that this segment of the population faces daily. And use the online video format as a channel to create a HERO content to reach our audience. SOLUTION This Hero Film piece tells the story of "Javier". A boxer who loses everything except his pride. This audiovisual seeks to show how painful rejection of our sexuality can be in a human, challenging and inspiring way. We look to disrupt homophobia, transphobia and biphobia, principally because Mexico is a conservative country, and boxing is the perfect excuse to give visibility to this problem. CULTURAL CONTEXT Boxing is an important part of mexican culture. Boxing represents the struggling against poverty and adversity that millions face every day, and is also an iconic representation of macho culture. Therefore, being homosexual isn't just a tabu as in most Latinamerican societies, it's almost an offense against mexican pride and perceived as a sign of weakness in a culture that is still learning and fighting for sexual rights. |
| Media Type | Television |
| Length | |
| Advertising Manager | Karely Munarriz |
| Advertising Manager | Claudio Pérez Carús |
| Advertising Manager | Alejandra Iturriaga |
| Advertising Manager | Karen Maxemin |
| Chief Executive Officer (CEO) | Andrés Sánchez |
| President | Hector Fernandez |
| Worldwide Chief Creative Officer | Nino Goldberg |
| Chief Creative Officer | Luis "Madruga" Enriquez |
| Senior Creative Director | Daniel De León |
| Senior Creative Director | Christian "Pimpon" Santa Cruz |
| Art Director | Tania Magni |
| Executive Agency Producer | Violeta López Pacheco |
| Agency Producer | Darío Casso |
| Agency Producer | Héctor Violante |
| Production Company | Rebolucion |
| Director | Felipe Vellasco |
| 1st AD | Flavio Landfredi |
| Executive Producer | Ivan Lomelí |
| Director of Photography (DOP) | William Etchebehere |
| Production Designer | Amilcar Espadasi |
| Project Manager | Elvia Zarco |
| Production Assistant | Lele |
| Post-production Producer | Fabio Abreu |
| VFX Company | Nash Vfx |
| Editor | Rami D'Aguiar |
| Sound Designer | Andrés Melges |
| Music Prod Company | Quiet City Music + Sound |