Colgate - "Jaime" by PHNX Awards 2023
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| Title | Jaime |
| Agency | Red Fuse VMLY&R |
| Campaign | Smile lines ("Jaime", "Paul", "Valerie") |
| Advertiser | Colgate-Palmolive Company |
| Brand | Colgate |
| Posted | March 2023 |
| Product | Colgate |
| Business Sector | Oral Hygiene |
| Story | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
| Media Type | |
| Agency Contribution | VML |