Uber Eats - "Eat First (120s)" by PHNX Awards 2023
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| Title | Eat First (120s) |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | Erstmal Essen (Eat First) |
| Advertiser | Uber Eats |
| Brand | Uber Eats |
| Date of First Broadcast/Publication | 2023 / 4 |
| Product | Uber Eats |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | The task: When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps. To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established. The idea: No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations. Realization: Underground rapper "Dilla" delivered the core piece: a hymn to the universal power of food - "Erstmal Essen". With a music video, the song spread online and had the playlists of the target groups running hot. |
| Media Type | Television |
| Length | |
| Credits Client (Uber Eats) | |
| Western Europe) | Juliet Touyarot (Marketing Director |
| Marketing) | Jerome Austria (Senior Director, International Creative |
| Credits Agency (Scholz & Friends) | |
| Chief Creative Officer | Matthias Spaetgens |
| Executive Creative Director | Robert Krause |
| Client Service Director | Samy Kouatli |
| Creative Direction | Robert Krause, Jörg Waschescio, Nicole Thalheim |
| Art Direction | Vinícius Valadão |
| Copy | Ilkan Atesöz, Alannah Stritch, Domenico Klar, Philipp Wöhler |
| Accounting | Jasmin Haesen, Daniel Albrecht, Marino Plath, Pauline Bostel |
| Strategy | Tatjana Lienz, Julia Deutschen |
| Art Buying | Kerstin Mende |
| Producer | Nele Siegl, Alina Resniczek, Agostino De Martino |
| Visual Director | Daniel Klessig |
| Music Consulting & Supervision | Julian Krohn (Director Music & Audio), Yannick Sahlmen |
| Photographer | Marcus Nilsson |
| Credits Producer & Publisher | |
| Publisher | Universal Music Publishing |
| Music Producer | Palazzo |
| Songwriter | Amadea Ackermann (Dilla), Sam Park |
| Music Composition | Pascal Punz (Palazzo), Amadea Ackermann (Dilla), Sam Park |
| Music Coordination | Jannis Block, Moritz Bommert, Niko Floss |
| Management | IRRSINN Management GmbH |
| Production Company | Tony Petersen Film GmbH |
| Director | Chris Balmond |