Heineken - "CANADIAN HUSTLERS (Board)" by PHNX Awards 2023
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| Title | CANADIAN HUSTLERS (Board) |
| Agency | Publicis |
| Campaign | CANADIAN HUSTLERS |
| Advertiser | Heineken |
| Brand | Heineken |
| Posted | April 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Story | In recent years there’s been a rise in hustle influencers, people who pride themselves on overworking. This has created unrealistic expectations, shifting the work life balance to all work. Beer consumption at bars amongst friends has dropped. People are bailing on friends to work later. So to launch The Closer, a beer opener that shuts down all work apps, we turned Canada’s biggest hustle influencer into an anti-hustle influencer. By getting the friends of Michele Romanow (Dragon’s Den and co-founder of Clearco) to publicly call her out for always bailing on plans to meet up for a drink. |
| Media Type | Case Study |
| Joanna Monteiro | Chief Creative Officer |
| Vini Dalvi | Executive Creative Director |
| Victor Yves | Group Creative Director |
| Mark Delsi | Senior Copywriter |
| Nathen Ping | Senior Art Director |
| Katie Liang | Senior Art Director |
| Heather Bryant | Senior Copywriter |
| Chris Hunter | VP Brand Director |
| Maddy Berry | Account Director |
| Michelle Krawczyk | Account Executive |
| Rami Dudin | Group Strategy Director |
| Emma Bayfield | Senior Strategist |
| Pam Portsmouth | VP, Head of Production |
| Jac Benoit | Senior Producer |
| Production House | iQ Productions |
| Mark Bisson | Executive producer (he isn't a broadcast producer) |
| Morgan Detmer | Line Producer |
| Eric Yealland | Director/DP |
| Edit/Post-Production | The Pub Productions |
| Chad Dickinson | Post Producer |
| Angeli Pineda | Editor |
| Diana Dale/Adam Kemp | Colourists |
| Hali Gale | Flame Artist |
| Audio | Punch Audio |
| Cristiano Pinheiro | Music Director/ Partner |
| Fernanda Garroux | Audio Producer |