Title | Bottle Tiles |
Title (original language) | Tejas de Arequipeña |
Agency | VML Lima |
Campaign | Bottle Tiles |
Advertiser | AB Inbev |
Brand | Arequipeña Beer |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Beers, Ciders, Lagers |
Story | Arequipa - Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the regional beer from Ab InBev, which iconic bottles are made with 400-UV protection to shield the beer from sunlight, so, why not protect our people as well? That’s why we cut our bottles to convert them on Arequipeña Bottle Tiles. Roofs where more people can be protected and educated about sun issues. We set up the Arequipeña Bottle Tiles on bars and bus stops across Arequipa. Because, protect our people is what matter. |
Media Type | Outdoor/Out of Home |
Length | |
Executive Creative Director | Tin Sanchez |
Creative Director | Beto Noriega |
Creative Director | Jorge Soto |
Account Director | Raul Lopez |
Account Director | Antonio Guerra |
Head of Production | Malena Mellado |
Producer | Giselle Navarro |
Production Company | O Guschin |
Audio | Humanimal |
Music | Humanimal |
Chief Executive Officer (CEO) | Eduardo Grisolle |
Art Director | Oscar Gonzales |
Copywriter | Luis Alburqueque |
Account Supervisor | Brenda Ruiz |
Account Executive | Dessiré Gutiérrez |
Art Director | Oscar Gonzales |