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Creative Award
Paris, France
Rock Fm - "Speedy Limit Songs" by PHNX Awards 2024

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TitleSpeedy Limit Songs
Agency
Campaign Speedy Limit Songs
Advertiser Rock Fm
Brand Rock Fm
Date of First Broadcast/Publication 2023 / 1
Product Radio
Business Sector TV/Radio Programs & Stations
Story 43% of drivers exceed the speed limits in Spain causing more than 410 deaths in traffic accidents every year.
Rock FM has more than two million daily listeners and we wanted to take advantage of the high penetration of the radio among drivers to raise awareness and reduce speeding on their journeys.

We created a special playlist to listen to in the car. This uses a geolocation API that, after accepting its use, identifies the location of our smartphone and calculates the speed of the vehicle.
Using a time synchronization method such as SNTP, we get the music playback speed to be linked to the speed of the car. In such a way that, when the set limits are exceeded, the bits of the song we are listening to are progressively accelerated.
More speed of the car, more speed of the song.
Media Type Case Study
Length
Executive Creative Director
Creative Director
Art Director
Chief Executive Officer (CEO)
Producer
Director of Photography (DOP)
Producer