Lux Shower Gel - "My femininity is My Strength" by PHNX Awards 2024
Filter results by
Lux Shower Gel - "My femininity is My Strength"
This ad is part of the ACT Responsible Collection
- Brand: Lux Shower Gel
- Country: Lebanon
- Advertiser: Unilever
| Title | My femininity is My Strength |
| Title (original language) | PIMO Lebanon |
| Brief | Lux took action in the Levant region with a purpose campaign Empowering women to rise above everyday sexist judgments And express their femininity unapologeticallyA call to action on social media inviting all women to speak up and inspire others through their stories.Using the power of Art by women for women and leveraging USER GENERATED CONTENT to create authentic messaging. |
| Agency | PIMO Lebanon |
| Campaign | My femininity is My Strength |
| Advertiser | Unilever |
| Brand | Lux Shower Gel |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | Lux has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength.It is hers to express, unapologetically. We will continue to help women everywhere fight everyday sexism at home, in the workplace and in wider society. |
| Media Type | Case Study |
| Marketing Lead | Annie Kassardjia |
| Managing Partner | Joumana Micaelian |
| Campaign Manager | Madona Zeidan |
| Creative Director | Rania Barakat Syriani |
| Graphic Designer | Lea Hanna |
| CONTENT MANAGER | Madona Zeidan |
| Copywriter | Helen Assaf |
| Digital Analyst | Rana Hatem Slim |