Lay's - "The Lay's Heist (Board)" by PHNX Awards 2024
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Lay's - "The Lay's Heist (Board)"
- Brand: Lay's
- Country: United Arab Emirates
- Advertiser: Pepsico
| Title | The Lay's Heist (Board) |
| Agency | Science & Sunshine |
| Campaign | The Lay's Heist |
| Advertiser | Pepsico |
| Brand | Lay's |
| Posted | February 2024 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Story | To launch the Lay's limited edition Money Heist: Korea flavours we created a campaign that tapped into the world of the show. Blurring fiction and reality, we heisted our own brand on ground and on social media and when the conversation exploded, we revealed the masterplan through a series of films: the Money Heist: Korea crew had 'snuck into' the Lay’s factory to create the perfect flavors for true Money Heist fans. |
| Media Type | Case Study |
| Chief Executive Officer | Nadine Ghossoub |
| Chief Creative Officer | Ash Chagla |
| Associate Creative Director | Wael Baytamouni |
| Associate Creative Director | Andre Marchesi |
| Associate Creative Director | Nicolas Garcia |
| Creative Director | Raja Rizkallah |
| Account Director | Steven Khoury |
| Account Manager | Moussa El Fakih |
| Account Executive | Tariq Al Hindi |
| Chief Strategy Officer | Nareena Mehra |
| Art Director | Adela Fataliyeva |
| Copywriter | Isha Sharma |
| Digital Designer | Ahmed Umrethwala |
| Associate Creative Director | Katrina Patrenko |
| Copywriter | Nora Alhemaid |