Visit Norway - "The new beginning" by PHNX Awards 2024
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| Title | The new beginning |
| Agency | Trigger AS |
| Campaign | The New Beginning |
| Advertiser | Visit Norway |
| Brand | Visit Norway |
| Date of First Broadcast/Publication | 2023 / 10 |
| Story | Communication towards women 50+ are often problem focused and stereotypical. We want to change the conversation and focus on empowering women to see the benefits of maturing. We brought 4 ladies 48-57 who embodies this change, being able to focus more on their own needs and wants. With the kids growing older or moving out of the nest, caregiving moves into another fase. You have more time to spend on you. And you are wiser, less self aware and take less bullshit. So its a perfect time for a city break to Norway with the girls=) |
| Media Type | Case Study |
| Length | |
| Creative Team | Magdalena Kamøy |
| Creative Team | Jon Erik Skaret |
| Creative Team | Olina Søyland Bru |
| Project Manager | Jon Hansen |
| Social Media Expert | Evgenia Egorova |
| Director | Kavar Singh |
| Producer | Lasse Nyhaugen |
| Music | Jonathan Sigsworth |
| Sound Editing | Andreas Martinsen |
| PR | Nina Kjønigsen |
| Production Company | Aparent |
| Editor | Jesper Sandvold |