Jeep - "Stay Alive" by PHNX Awards 2024
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| Title | Stay Alive |
| Agency | Made |
| Campaign | Stay alive owners manual |
| Advertiser | Stellantis |
| Brand | Jeep |
| Date of First Broadcast/Publication | 2023 / 4 |
| Product | Jeep Wrangler |
| Business Sector | Cars |
| Story | We transform the Wrangler owners manual into one that could help you to survive. It is simple, we printed and change the pages that do not have essential information, with a special filter paper cover with copper-particles that can filter and purify hundreds of litters of water, making possible to have water in the most difficult conditions and increasing the possibilities of surviving if something let you stuck or lost in an outdoor expedition. |
| Media Type | Case Study |
| Length |