MerseyRail / Supplies to Ukraine - "Sounds of the Underground" by PHNX Awards 2024
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MerseyRail / Supplies to Ukraine - "Sounds of the Underground"
This ad is part of the ACT Responsible Collection
- Brand: MerseyRail / Supplies to Ukraine
- Country: United Kingdom
- Advertiser: MerseyRail / Supplies to Ukraine
| Title | Sounds of the Underground |
| Agency | Ketchum London |
| Campaign | The Sounds of the Underground |
| Advertiser | MerseyRail / Supplies to Ukraine |
| Brand | MerseyRail / Supplies to Ukraine |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Ukraine war fatigue had set in to the UK media, with it bringing a negative effect on donations for frontline focused charities who relied on the coverage to drive interest in their cause. Our brief was simple, raise the issue back up the news agenda. In doing so, raise donations to Supplies To Ukraine, our client and the charity dependent on donations to help on the frontline. So during Eurovision, taking place in Liverpool this year, we had the opportunity to hijack the moment, to drive interest, to drive donations, by giving Ukrainian buskers, who had been driven underground, an opportunity to be heard once more. Sounds of the Underground ran for the 5 days of Eurovision throughout the underground stations of Liverpool and all with an investment of £1.5k for the whole campaign. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Indy Selvarajah |
| Creative Director | Luke Walker |
| Creative Team | Wojciech Glomski |
| Director | Bohdan Rybka |
| Director of Photography (DOP) | Dmitriy Drach |
| Sound Design Company | Illia Klymenko |
| Producer | Danylo Brusov |
| Music Company / Composer | Michal Glomski |
| Sound Engineer | Michael Volodin |
| Designer | Jake Rowen |