Title #StopRepeatingStories (Noam)
Agency
Serviceplan Berlin
Campaign
#StopRepeatingStories
Advertiser
Central Council of Jews
Brand
Central Council of Jews
Date of First Broadcast/Publication
2024 / 1
Business Sector Institutional/Public Interest/Non-Profit Org.
Story 80 years after the Holocaust, the number of recorded violent attacks on Jews in Germany has risen from 7 to 29 per day within a few month. However, society reacts with indifference. So how can the Central Council of Jews in Germany generate the empathy needed motivate people to finally stand up against anti-Semitism in everyday life? We demonstrate that anti-Semitism is by no means a problem of the past: with videos that begin like reports from elderly Holocaust survivors – until their faces and voices are rejuvenated using AI, and the oppressive certainty arises: these stories are happening right now. After being presented at the Federal Press Conference, the two journalistically researched stories were not only reported by major newspapers. Shared by influencers on social media, they even managed to generate human empathy using artificial intelligence. Many users visited our website teaching them how to take action against anti-Semitism in everyday life. So that those affected by anti-Semitic violence finally received what society had previously denied them: awareness, compassion.
Media Type
Web Film
Length 43 seconds
SERVICEPLAN GROUP
Alex Schill, Global Chief Creative Officer
SERVICEPLAN GROUP
Till Diestel, Managing Partner
SERVICEPLAN GERMANY
Jeannette Bohné, Managing Director
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Michael Johne, General Manager
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Benjamin Baum, Creative Director Copy
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Maxim Weinstein, Head of Design
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Anna-Lena Simon, Copywriter
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Tasha Schedler, Strategy Consultant
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Nadine Weiskircher, General Manager
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Elisabeth Köster, Junior Account Manager Social Media
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Till Isken, Junior Copywriter
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Franziska Freytag, PR Manager
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Julius Steffens, Creative Director
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Maik Schmidt, General Manager
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Christoph Struber, Senior VFX-Artist
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Josephine Rügge, Senior Creative Producer
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Katrin Petersen, Agency Producer
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Sabrina Duchow, Director Creative Media & Awards
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Sarah Ostermann, Director Influencer Marketing
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Felix Baermann, DOP
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Lars Leier, 1st AC
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Clara Zimmer, Behind the scenes camera
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Stephanie Bach, Hair and Make-up Artist
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Aminah Folli, KI Supervisor
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Action Film Berlin
Emil Schwarz, Beleuchter
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Jakob Mix, Beleuchter
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Nikolaus Grunert, Managing Partner
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Jeffrey Lisk, Creative Director / Managing Partner
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Keona Kruppa, Producer
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Phil Mönch, Producer
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Fabian Reifarth, Composer
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Dominik Joel Novak, Composer
CROMATICS + CONCRETE CANDY
Andreas Schanzenbach, Managing Director
WEDIA
Christoph Scobel, Sales Director Germany
Arrow Films
Gernot Böhm, Branch Director Austria
Pflanz Produktionsservice
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RIAS
Marco Siegmund, Expert
Amadeu-Antonio-Stiftung
Dr. Nikolas Lelle, Expert
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Toleranz-Tunnel e.V.
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