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PHNX Awards

Creative Award
Paris, France
Mohammed bin Salman Foundation ( MISK ) - "MISK - Saudi National Day 93 " by PHNX Awards 2024

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TitleMISK - Saudi National Day 93
Agency
Campaign Saudi National Day 93
Advertiser Mohammed bin Salman Foundation (MISK)
Brand Mohammed bin Salman Foundation ( MISK )
Date of First Broadcast/Publication 2023 / 9
Business Sector Institutional/Public Interest/Non-Profit Org.
Story To tell the tale of Misk's youth on the Saudi National Day, we went to the basics of storytelling, the Greek rule of three. We embedded that rule in each element, starting with the main message, where we gave our youth the title of "The Misk of the Nation - مسك الوطن." In addition, our script followed that rule to create a rhyme and rhythm to capture the fluidity and beauty of Arabic using three-letter words to talk about the skills and capabilities of our youth. We used the rule in creating every scene where our triad was The sky, The earth, And the youth in open spaces in nature, showing that there are no limits to what our youth can achieve in all of Misk's focus areas: art, sciences, entrepreneurship, and leadership. Our film script followed the rule of three; to create a rhyme and rhythm to capture Arabic's fluidity and beauty, using words of three letters, complemented by scenes of a triad consisting of the sky, the earth, and the youth in magnificent open spaces showing that there are no limits to what our youth can achieve in art, sciences, entrepreneurship, and leadership. The art of filmmaking took this vision and turned it into a reality; we treated each scene as a painted composition of a fantastical space. Hyper-realism drew the audience into the world of our capabilities, showing the culture, ambitions, future, and core of Saudis and allowing us to share all of our intangible values with the world.
Media Type Television
Length
Advertising The Bold Group
Production House Made in saudi films
Post Production Gemini