Pringles - "Pringles Microphone Amplifier & Streaming Device All-in-One Can Pack (Board)" by PHNX Awards 2024
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Pringles - "Pringles Microphone Amplifier & Streaming Device All-in-One Can Pack (Board)"
- Brand: Pringles
- Country: Colombia
- Advertiser: Pringles
| Title | Pringles Microphone Amplifier & Streaming Device All-in-One Can Pack (Board) |
| Agency | VML Colombia |
| Campaign | Pringles Microphone Amplifier & Streaming Device All-in-One Can Pack |
| Advertiser | Pringles |
| Brand | Pringles |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Story | Amid the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it embodies Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play but to create captivating content. Subtle yet effective stickers and micro-perforations facilitate the transition, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. We captured the attention of 4.3 million viewers who immersed themselves in over 4 hours of uninterrupted streaming. The interaction soared to new heights, exceeding 400,000 engagements, as our audience watched and actively participated, solidifying our presence as a compelling force in the digital landscape. |
| Media Type | Case Study |
| Brand Team | Omar Carrión - Norberto Guevara |
| Chief Creative Officer | Juan José Posada - Luis Gaitan |
| Executive Creative Director | Juan Cárdenas - Sebastian Benitez |
| Creative Director | Oscar -Palomo- Muñoz |
| Art Director | Charles Andara |
| Copywriter | Camilo Garzón |
| Graphic designer | Charles Andara |
| 3D Studio | Ovni |
| Postproducer | Townhouse |
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- BRAND:
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- AGENCY:
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