Publimetro - "Corruption City (Film)" by PHNX Awards 2024
Filter results by
Publimetro - "Corruption City (Film)"
Awards
4- Brand: Publimetro
- Country: Colombia
- Advertiser: Metro World News
| Title | Corruption City (Film) |
| Agency | VML Colombia |
| Campaign | Corruption City |
| Advertiser | Metro World News |
| Brand | Publimetro |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Media, Publishing & Production |
| Story | Context: Colombia is facing significant challenges in combating corruption, with bribery, diversion of public resources, and use of public office for private gain being among the most prevalent forms of corruption in the country; unfortunately, corruption has become all too common topic for Colombian society, with daily media headlines denouncing the mismanagement of public funds and abandoned public construction projects meant to improve the lives of millions of people. Idea: A dream city that puts together in one place $6,7 billion dollars in public projects that Colombians paid for in full with their taxes, projects that, in real life, were left half complete or not done at all, because the money was deviated! Execution: Publimetro - Colombia's leading independent media – developed Corruption City a video game in which everyone loses, that presents a mega-city valued at US $6.7 billion, designed for 2 million people with a substantial public infrastructure, whose cost is equivalent to the public financing of 1,400 unfinished works. Through gameplay, players can become virtual citizens, learn about projects cost, contractors, locations, and the total cost, as well as how much each Colombian paid out of their own pocket and sign a petition demanding that authorities reactivate unfinished or abandoned projects. |
| Media Type | Case Study |
| Length | |
| Cliente | Publimetro Colombia |
| Manager Director | RICARDO CASTELLANOS SEGURA |
| Editorial Director | Alejandro Pino Calad |
| President / Chief Creative Officer | Juan Jose Posada |
| General Creative Director | Juan Cárdenas, Sebastián Benítez González |
| Creative Director | Oscar "palomo" Munoz |
| Copywriters | Camilo Garzón Rengifo, Lina María Camargo |
| Art Directors | Oscar "palomo" Munoz, Charles Andara Soto, Jorge Calderon |
| Head of digital | Maria Paula Medina Ayala |
| Production Director | Andrea Garcia Arias |
| Executive Producer | Johanna Salazar |
| 3D City Development | Solid Studio Arch |
| Web Development | Halltec |
| Game Development | Atomic Studio SAS |
| Audiovisual Production | Macarena |
| Directors | Cristian Roncancio, Aicardo Zapata (Pájaros) |
| Music | Camilo Lucena - Machina |
| Postproduction | Cristian Andrés Garzón Castillo - Townhouse |
More ads from VML Colombia
Drink Up HD 1080p 56 MB
- BRAND:
- Partnership For a Healthier America
- AGENCY:
- VML