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Creative Award
Paris, France
Biotec x Forest Friend Project - "Zero pollution Zebra (Film)" by PHNX Awards 2024

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TitleZero pollution Zebra (Film)
Agency
Campaign Zero Pollution Zebra
Advertiser Biotec x Forest Friend Project
Brand Biotec x Forest Friend Project
PostedApril 2024
Product Zero Pollution Zebra
Business Sector Agriculture, Livestock, Fishing, Forest
Story According to Thai beliefs and many people who visit Thailand, spirits are seen to prosperity and a source of protection. If a person requests something from spirit and that prayer is granted, one must return to the shrine and give an offering. For years, votive offerings in the shape of animals, especially zebras have become more and more popular across Thailand, which amount to more than 100,000 votive figures per year. These figures require huge amounts of plaster materials which create difficulties in the disposal process and contribute to worsening PM 2.5 pollution. BIOTEC and THE FOREST FRIENDS PROJECT’s developer of innovative agricultural waste materials for environmental and sustainability in Thailand have invented a newly designed “Zero Pollution Zebra” a revolution of votive figures which are environmental-friendly and self-degradable. When these figures come to waste disposal, they can turn into soil and natural fertilizer. No incineration process is needed, and they are 100% unpolluted. Under concept “A green innovation that preserves country tradition”. Zero Pollution Zebra made from agricultural waste mixed with fungi as natural glue. Then, go through the process of drying and forming the shape before painting with eco-friendly paints.
Media Type Case Study
Length
Chief Creative Officer  Subun Khow
Creative Director Wuthichai Chaimeteewut
Creative Director Krissda Kanittasoontorn
Associate Creative Director Pawina Thuamsaeng
Creative Group Head Chotiwat Thasanasuwan
Creative Group Head Wisanu Phuartdun
Creative Group Head Cholchanyarach Sansuk
Art Director Dararat Thetsungnoen
Graphic Designer Piyawat Kapilakanchana/ Chirathorn Chiraratsakul
Executive Director Patcharin Sukorat
Associate Strategic Planning & Branding Director Chawin Supakasemwong