Anzen Health - "855-HOW-TO-QUIT-(OPIOIDS) Supporting Media" by PHNX Awards 2024
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Anzen Health - "855-HOW-TO-QUIT-(OPIOIDS) Supporting Media"
- Brand: Anzen Health
- Country: Germany
- Advertiser: Anzen Health
| Title | 855-HOW-TO-QUIT-(OPIOIDS) Supporting Media |
| Agency | Serviceplan Germany |
| Campaign | 855-HOW-TO-QUIT-(OPIOIDS) |
| Advertiser | Anzen Health |
| Brand | Anzen Health |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Every 6 minutes, someone in the United States dies from opioids and today, there’s more than 2.1 million people suffering from opioid use disorder. It’s the result of an ongoing three-decade man-made plague known as the Opioid Epidemic. In the US, every pill comes with a unique, mandatory identifier imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. 855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. It’s a helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment – when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions, connecting the caller with a person who managed to quit that very same pill, sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media, film, and social. |
| Media Type | Case Study |
| SERVICEPLAN GROUP | Alex Schill, Global Chief Creative Officer |
| SERVICEPLAN GERMANY | Camille Nizet, Art Director |
| SERVICEPLAN GERMANY | Tanvi Phalak, Art Director |
| SERVICEPLAN GERMANY | Rohil Borole, Art Director |
| SERVICEPLAN GERMANY | Kai West Schlosser, Art Director |
| SERVICEPLAN GERMANY | Shruthi Subramanian, Copywriter |
| SERVICEPLAN GERMANY | Javier Granados, Copywriter |
| SERVICEPLAN GERMANY | Lorenz Langgartner, Executive Creative Director |
| SERVICEPLAN GERMANY | Franz Röppischer, Executive Creative Director |
| SERVICEPLAN GERMANY | Dennis Fritz, Creative Director |
| SERVICEPLAN GERMANY | Margarita Nikolajeva, Junior Motion Designer |
| SERVICEPLAN GERMANY | Michal Kuśmierz, Junior Motion Designer |
| MEDIAPLUS GROUP | Maximilian Florian Schöngen, Global Creative Lead |
| MEDIAPLUS NORTH AMERICA | Tamara Alesi, CEO |
| Talon | Enza Chiodi, US Chief Client Officer |
| Anzen Health | Michel May, CEO |
| We Are Those People | Erika Ball, Founder |
| Raw Materials | John Roescher, CEO |
| Raw Materials | Jennifer Allen, COO |
| Raw Materials | Pablo Marques, CCO |
| Raw Materials | Wojciech Zalot, Creative Director |
| Raw Materials | Richard Mattka, Lead Creative Technologist |
| Raw Materials | Joanna Kinscherff, Senior Program Manager |
| 3D Artist | Roman Tikhonov |
| kimera | Michael Clasen, Type Designer |
| DaHouse Audio | Wonder Betin, Music Supervisor |
| DaHouse Audio | Cassiano Derenji, Executive Producer |
| DaHouse Audio | Carol Masseti, Executive Producer |
| DaHouse Audio | Lucas Mayer, Music Director |
| DaHouse Audio | Silvinho Erne, Music Producer |
| DaHouse Audio | Rodrigo Lemos, Music Producer |
| JOJX | Oliver Würffell, Director |
| JOJX | Jackson Morton, Executive Producer |
| JOJX | Joe Care, Executive Producer |
| JOJX | Pedro Aragão De Oliveira, Executive Producer |
| JOJX | Tara Spencer, CFO |
| JOJX | Mary Katherine Wise, Production Manager |
| JOJX | Karsyn Joy Reynoso, Office Coordinator |
| DoP | Ian Rigby |
| Jeffrey Stockbridge LLC | Jeffrey Stockbridge, Photographer |
| Tom Kubik Photography | Tom Kubik, Photographer |
| Post-production | János Kiss |
| Copy Editor | Quentin Lichtblau |
| SERVICEPLAN GERMANY | Mariia Astraukh, Senior PR Manager |
| Anzen Health | Oliver Thellmann, Developer |
| Copywriter | Taro Taniwaki |
| Gaffer | Michael Cruz |
| 1st AD | Christopher Berger |
| 1st AC | Josh Borgoni |
| Production Designer | Michael Westerman |
| Key Grip | Evan Davies |
| Sound | Jim Castroo |
| Casting Director | Gabrielle Schary |
| Casting Associate | Wade Hendrickson |
| Line Producer | Leanne Amos |
| Production Supervisor | Elisabeth Compton |
| Asst. Production Supervisor | Daphne Gomez |
| Asst. Production Supervisor SF | Maddy Graves |
| Location Scout | David Weber |
| Location Manager | Christian Powell |
| Production Assistant | Seanna Lanagan |
| Production Assistant | Andrew Dirk |