Title | Beats – Tempo |
Agency | Firstborn |
Campaign | Beats – Tempo |
Advertiser | Beats Electronics LLC. |
Brand | Beats |
Date of First Broadcast/Publication | 2019 |
Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
Philosophy | In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, but it faced a challenge. How do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production? Introducing Tempo: a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x |
Media Type | Digital |
Length | |
Design Director | Jennifer Xin |
Creative Director | Laurie Hollar |
Creative Director | Justin Earley |
Creative Director | Dan Munzing |
Executive Design Director | Matt St. Gelais |
Motion Graphics Designer | Benjy Deng |
Chief Creative Officer | Dave Snyder |
Designer | Tony Zhao |
Art Director | Dan Lemperle |
Art Director | Jess Tainsh |
Senior Copywriter | Joey McRobert |
Editor | Taj Francois |
Editor | Mike Wells |
Vice President Head of Technology | Eric Decker |
Software Engineer | Owen Van Dijk |
Developer | Bryan Gula |
Developer | Tyler Swanson |
Developer | Ivo Illic |
Technical Lead | Akash Sheladia |
Executive Producer | Andrew Schlanger |
Senior Producer | Anna Grimm |
Senior Producer | Stephen Maouyo |
Producer | Kevin Porras |
Producer | Dave Lucas |
Producer | Ben Kainz |
Producer | Eddie Mestre |
Producer | Julia Kennedy |
CG Director | Daniel Marin |