Ralf Heuel
Chief Creative Officer & Partner at Grabarz & Partner
Hamburg, Germany
TitlePhotosynthesis
BriefIn these spots we are thrown into the tragic perspective of a drowning child and experience the hopelessness of this situation. Because instead of calling for help, the children are reciting knowledge they learned in school, such as basic mathematics and biology. Because what they didn't learn at school – is how to swim. The shock effect of being in the never-ending POV of a child who is drowning leaves no one untouched.Every German knows the "Deutsche Lebensrettungs-Gesellschaft" / German Lifesaving Association. With around 560,000 members the DLRG is the largest voluntary water rescue organisation in the world. With more than one million regular donors.
Agency
Campaign Lesson for Life
Advertiser German Life Saving Society
Brand DLRG

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Media Type Web Film
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