Centraide - "Horizontal"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

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Title	Horizontal
Agency	Rethink Communications Inc.
Campaign	Tout le monde en bénéficie
Advertiser	Centraide
Brand	Centraide
Date of First Broadcast/Publication	2023 / 10
Business Sector	Human Rights
Story	To mark the launch of its 50th fundraising campaign, Centraide of Greater Montreal is launching a new campaign designed by Rethink. In the past year, the network of more than 375 agencies supported by Centraide helped 800,000 people in Greater Montreal, or 1 in 5 of the entire population. The campaign aims to show that, in the end, the efforts made by these agencies pay off.
Media Type	Outdoor/Out of Home
Executive Creative Director	Xavier Blais
Creative Team	Andrée-Anne Hallé
Creative Team	Patrick Seymour
Strategy/Planning	Suzy Truong
Graphic Designer	Frédérick Bailleul
Production Studio	Scott Russell
Production Company	Carton Rouge
Director/Photographer	Antoine Ryan
Executive Producer	Geneviève Sylvestre
Executive Producer	Nicolas Robert
Camera Assistant	Lawrence Labeau
Production Art Director	Céline Courtois
Post Production	Vincent Ruel-Côté
Post Production	Simon Boisx
Song producer	Craig Murdock
Production Company	Circonflex
Illustration	Jérôme Mireault