Title | Pieces |
Agency | Doner |
Campaign | Toughest - Casio Electronics |
Advertiser | Casio Electronics |
Brand | G-Shock |
Posted | June 2000 |
Product | Watches |
Business Sector | Watches |
Tagline | The Toughest Watch of all Time |
Story | An image of a G-Shock watch taken apart & laid out so that each component is clearly visible. Full explanatory text with the headline The only time youll see a G-shock in pieces. G-shock. The toughest watch of all time. |
Media Type | Billboard |
Market | United Kingdom |
Creative Director | Paul Cardwell |
Copywriter | John Long |
Art Director | Pat Thomas |
Photographer | Piet Johnson |