Chris Graves
Chris Graves
Chief Creative Officer at Team One
Los Angeles, United States
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TitleToxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Agency
Campaign Toxic Toby
Advertiser Breezometer
Brand Breezometer

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PostedSeptember 2018
Business SectorSubscribers Only
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Media Type Case Study
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