Title | How We Roll |
Agency | Cummins & Partners |
Campaign | How We Roll |
Advertiser | Asahi Premium Beverages |
Brand | Woodstock Bourbon |
Date of First Broadcast/Publication | 2014 / 2 |
Business Sector | Beverages |
Tagline | In Woodstock Kentucky, we found the more we trun our American Oak barrels, the better the bourbon tastes |
Story | This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel. |
Media Type | Television |
Length | |
Market | Australia |
Post Production | The Butchery |
Advertising Manager | Kate Dowd |
Advertising Manager | Kelly Jones |
Chief Executive Officer (CEO) | Sean Cummins |
Executive Creative Director | Jason Ross |
Copywriter | Chris Mellish |
Art Director | Aaron Lipson |
Managing Director | Chris Jeffares |
Account Director | Hayden Isaacs |
Account Director | Damiano Dipietro |
Account Manager | Jessica Chamberlain |
Agency Producer | Susannah George |
Media Planner | Media |
Media Director | Tom Johnson |
Production Company | Guilty |
Production Company Producer | Jason Byrne |
Director | Tony Rogers |
Director of Photography (DOP) | Shelley Farthing-Dawe |
Post Production | The Refinery |
Sound Design Company | Flagstaff Studios |
Sound | Paul Le Couteur |