Gary Fawcett
Executive Creative Director at TBWA\Manchester
Manchester, United Kingdom
TitleProstate Cancer-5
Agency
Campaign The Other Prostate Check
Advertiser Prost8
Brand Prost8
Date of First Broadcast/Publication 2024 / 3
Business Sector Charities, Foundations, Volunteers
Story 12,000 people every year in the UK die from a treatable illness. Prostate Cancer. One of the main reasons is that men often avoid the test, thinking it involves a finger up their backside. But it doesn’t anymore. There’s an alternative – a simple blood test taken from the arm. Because knowing this can be the difference between life and death, Prost8 wanted to make as many men aware as possible. So, for Prostate Cancer Awareness Month, we showed the misconception in a visual way, encouraging men to see prostate tests differently.
Media Type Outdoor/Out of Home
Art Director
Copywriter
Executive Creative Director
Executive Creative Director
Photographer

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