Thai Health Promotion Foundation - "Replacing Alcohol Bottle"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

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Title	Replacing Alcohol Bottle
Agency	The Leo Burnett Group Thailand
Campaign	Replacing Alcohol Bottle
Advertiser	Thai Health Promotion Foundation
Brand	Thai Health Promotion Foundation
Posted	October 2020
Business Sector	Government Information & Services
Story	Leo Burnett Bangkok with Thai Health Promotion Foundation encourage people to stop wasting time drinking and get to work for a better life instead. During hard times, while many people are hustling doing extra jobs and putting in more work to strive for a better life. Thai Health Promotion Foundation concerns that drinking may prohibit many people to use their full abilities to work efficiently, and also sees that drinking consumes up big chunk of people’s time that they could be spending working for a better living condition. Leo Burnett Bangkok came up with a dynamic, fun and simple TVC aiming for people to see how easy and more worthy it is to make a quick life turnaround, if they just replace the alcohol bottles in their hands with different working tools and put them to work, spending time wisely to gain more money instead of wasting time and money being drunk.
Media Type	Television & Cinema
Length	30 seconds
Production Company	Mum Films
Sound Production Company	Sound Space
Chief Creative Officer	Sompat Trisadikun
Creative Director	Skon Khanawuthikarn
Copywriter	Ravisara Mekasuwanaroj
Art Director	Nattnaree Kheaw-im
Art Director	Sompat Trisadikun
Director of Photography (DOP)	Teerawat Thitikornwanich