| Title | Pope/ Global Cocktail |
| Agency | Brand Architecture International New York |
| Campaign | Pope/ Global Cocktail |
| Advertiser | The Economist |
| Brand | The Economist |
| Posted | February 2001 |
| Product | Magazine |
| Business Sector | Newspapers, Magazines, Books |
| Story | Even after 156 years of publishing one of the world's most influential journals, The Economist finds itslef misunderstood in North America. Thought of as a daunting and dull periodical for economists and acturials, it was our challenge not only to raise awareness, but to inspire people to reconsider their perceptions of the magazine. |
| Media Type | |
| Market | United States |
| Creative Director | Marty Weiss |
| Copywriter | Rick Condos |
| Art Director | Jeff Compton |
| Actor / Celebrity | John Paul II |
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