| Title | Eat First |
| Brief | The task:When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps.To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established.The idea:No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations.Realization:Underground rapper |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | Erstmal Essen (Eat First) |
| Advertiser | Uber Eats |
| Brand | Uber Eats |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Music Video |
| Length | |
| Chief Creative Officer | Ma....as Sp.....ns Subscribers Only |
| Executive Creative Director | R...rt K...se Subscribers Only |
| Client Services Director | S..y K....li Subscribers Only |
| Creative Director | R...rt K...se Subscribers Only |
| Creative Director | J..rg Wa.....cio Subscribers Only |
| Creative Director | N...le Th....im Subscribers Only |
| Art Director | Vi....ius V....ão Subscribers Only |
| Copywriting | I...n A...öz Subscribers Only |
| Copywriting | A....ah S....ch Subscribers Only |
| Copywriting | Do....co K..r Subscribers Only |
| Copywriting | P....pp W...ler Subscribers Only |
| Strategist | T....na L...z Subscribers Only |
| Strategist | J...a De.....en Subscribers Only |
| Art Buyer | K....in M...e Subscribers Only |
| Producer | N..e S...l Subscribers Only |
| Producer | A...a Re.....ek Subscribers Only |
| Producer | Ag....no .e M....no Subscribers Only |
| Account Management | J...in H...en Subscribers Only |
| Account Management | D...el Al....ht Subscribers Only |
| Account Management | M...no P...h Subscribers Only |
| Account Management | P....ne B...el Subscribers Only |
More Work
SEE ALLBerliner Originale
- BRAND:
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- AGENCY:
- Scholz & Friends Berlin GmbH
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