| Title | Pop-up Aucland |
| Agency | Wysiwyg |
| Campaign | Pop-up Aucland |
| Advertiser | Aucland |
| Brand | Aucland |
| Posted | October 2000 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Auctions in the Net are becoming more and more important as a way to make business among particulars. Due to this reason, Aucland encourages users with a promotion based on awarding with cash the best seller of the year. WYSIWYG* designed a pop-up campaign, placed in the most visited Spanish web, to communicate this promotion in an attractive way. The click-through rate overcame all the expectatives, and the visits to Aucland increased considerably during this campaign. For further information, visit this site: http://www.wysiwyg.net/adtechawards |
| Media Type | Digital |
| More Information | www.wysiwyg.net/adtechawards/aucland |
| Art Director | Noel Bermejo |
| Copywriter | Chema Cuesta |
| Copywriter | Fernando Minguela |
| Programmer | Juan Fernandez |
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