Title | Flower (horizontal) |
Agency | BBDO New York |
Campaign | EnergySmart bulbs - GE |
Advertiser | General Electric Company |
Brand | General Electric |
Posted | February 2009 |
Product | EnergySmart |
Business Sector | Household Products & Maintenance |
Story | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
Media Type | |
Market | United States |
Chief Creative Officer | Bill Bruce |
Art Director | John Leu |
Chief Creative Officer | David Lubars |
Creative Director | Kara Goodrich |
Copywriter | Brad Roseberry |
Creative Director | John Leu |
Creative Director | Brad Roseberry |
Photographer | Billy Siegrist |