Christophe Starckman
Producer at Why us?
Paris, France
TitleThe Painting / Art (French)
Title (original language)La Toile
Agency
Campaign The Painting - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedApril 2001
Product Campaign Against Torture
Product (original language) Campagne contre la torture
Business Sector Human Rights
Tagline Torture is an official art form in 150 countries
Tagline (original language) Dans 150 pays la torture est un art officiel
Philosophy The film conceived by Bates is based on the symbolic representation of torture effects on the victims, via the aid of contemporary art and pictural technic of painting action. A creative, original and ambitious idea, served by a specialized film direction to give strength and shock power.
Philosophy (original language) Le film conçu par Bates repose sur une représentation symbolique des effets de la torture sur les victimes, via le truchement de l’art contemporain et la technique picturale de l’action painting. Une idée créative originale et ambitieuse, servie par une réalisation pointue, pour donner au film force et puissance de choc.
Problem The campaign takes its place in Amnesty International's action towards the general public, so as to inform and to encourage the french opinion to act on its side against the Human Rights violations, torture and abuse's acts.
Problem (original language) La campagne s’inscrit dans l’action d’Amnesty International envers le grand-public, afin d’informer et d’inciter l’opinion française à agir à ses côtés contre les violations des Droits Humains, les actes de torture et de maltraitance.
Media Type Television
Length
Market France
Creative Director
Copywriter
Art Director
Producer
Director
Music
Production Company

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