| Title | 45 years of controversy, 5 times fewer casualties (en) |
| Brief | Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. |
| Agency | la chose |
| Campaign | 45 controversial years, 5 times less deaths |
| Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| Brand | Direction de la Sécurité et de la Circulation |
| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | P...al Gr....ire Subscribers Only |
| Copywriter | C....es F....nd Subscribers Only |
| Art Director | Al.....re F..t Subscribers Only |
| Head of Production | N....as B....et Subscribers Only |
| Assistant Director | G...ry B....EZ Subscribers Only |
| Sound Production | ..E S...d Pr.....ion Subscribers Only |
More Work
SEE ALLTrump eradicates AIDS
- BRAND:
- Solidarité SIDA (AIDS Solidarity)
- AGENCY:
- la chose
45 ans de polémique, 5 fois moins de morts
- BRAND:
- Sécurité routière
- AGENCY:
- la chose
Mes Premiers Pas
- BRAND:
- Virgin Radio
- AGENCY:
- la chose
La Vie en Grand
- BRAND:
- Grand Optical
- AGENCY:
- la chose
JAIN a fait ses premiers pas sur Virgin Radio
- BRAND:
- Virgin Radio
- AGENCY:
- la chose
ANGELE a fait ses premiers pas sur Virgin Radio
- BRAND:
- Virgin Radio
- AGENCY:
- la chose
#RespectSam (en)
- BRAND:
- Sécurité routière
- AGENCY:
- la chose