| Title | Christmas 2020 |
| Agency | Chase Creative Consultants Ltd |
| Campaign | Christmas 2020 |
| Advertiser | JD Sports |
| Brand | JD Sports |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Apparel & Accessories Stores |
| Story | The ad opens in front of a shop window, where a child is gazing at a pair of trainers, wishing he owned them. Suddenly, the mannequin (revealed to be Michael Dapaah) springs to life, inviting him into a fantastical world behind the window. The spot focuses on the magic of Christmas, with the idea of escapism achieved through constantly changing sets and their futuristic designs. The viewer is introduced to a number of celebrities, who are displaying a variety of JD’s attire, through the eyes of the kid, who journeys through this surreal world. |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Anthony Joshua |
| Actor / Celebrity | Rita Ora |
| Actor / Celebrity | Tom Davies |
| Actor / Celebrity | Virgil Van Dijk |
| Director | Mark Gill |
| Director of Photography (DOP) | Fernando Ruiz |
| Production Company Producer | Ed Newell |
| Production Manager | Sam Atkins |
| Production Manager | Michael Evans |
| Production Manager | David Gluckstein |
| Production Designer | Elizabeth Melinek |
| Editor | Bled Bujupi |
| Creative Director | Ben Casey |
| Creative Team | Stuart Mitchell |
| Creative Team | Mark Gill |
| Account Director | Elizabeth Young |
| Agency Producer | Greg Mills |
| Colorist | Joseph Bicknell |
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