Burger King - "The Bald Thru (Board)"

David The Agency

David The Agency São Paulo, Brazil

Awards

134

Brand: Burger King
Country: Brazil

Advertiser: Burger King

Title	The Bald Thru (Board)
Agency	David The Agency
Campaign	The Bald Thru
Advertiser	Burger King
Brand	Burger King
Posted	June 2024
Business Sector	Restaurants & Fast Food
Story	Brazil has diverse types of baldness, a topic that sparks much discussion on social media: the little pool bald, the hairy bald, and the long forehead. Now Burger King® pays a tribute to a specific type of baldness: The Bald Thru. With entry on one side, passage through the back, and exit on the other. In other words, it is the perfect ambassador to promote BK Drive. The fast-food restaurant chain decided to honor it in the best possible way by launching "The Bald Thru" campaign, where everyone presenting this type of baldness at BK Drive® receives a free Whopper. In addition to distributing Whoppers for Bald Thru individuals, the campaign includes a film created by DAVID São Paulo, showing that anyone with drive-thru-style baldness, natural or not, will be rewarded with a free Whopper. The spot covers all the details, including the concept of “The Bald Thru” and how to participate. The campaign also features social media platforms like META, X (Twitter), and TikTok. The reward is available exclusively for those who order through the drive-thru at participating store locations
Media Type	Case Study
Global Chief Creative Officer	Pancho Cassis
Global Chief Creative Officer	Sylvia Panico
Executive Creative Director	Fabrício Pretto
Executive Creative Director	Rogério Chaves
Executive Creative Director	Renata Leao
Executive Creative Director	Marie Julie Gerbauld
Associate Creative Director	Renato Simon
Art Director	Tiago Embrizi
Copywriter	Rafael Barreiros
Account Management	Tom Gil
Account Management	Cacá Franklin
Account Management	Malu Figueiredo
Account Management	Carolina Assunção
Production Team	Fernanda Peixoto
Production Team	Ana Marques
Production Team	Letícia Brito
Editor	Silvio Figueira
Editor	Victor Folha
Strategy Team	Carolina Silva
Strategy Team	Daniela Altenfelder
Strategy Team	Barbara Pires
Strategy Team	Helder Silva
Innovation & Tech	Toni Ferreira
Social Media Team	BARBARA Bueno
Social Media Team	Marcelo Reis
Social Media Team	Ully Correa
Global PR Director	Sandra Azedo
Approval Client	Ariel Grunkraut
Approval Client	Mayra Palacios
Approval Client	Saulo Faria
Approval Client	Pedro Laguardia
Approval Client	Vinícius Simon
Approval Client	Larissa Zanardi
Production Company	BARRY COMPANY
Director	Berro
Executive Producer	Krysse Mello
Executive Producer	Maria Fernanda Moura
Sound	Jamute
Director	James Feeler