France 3 - "Bet on a murderer - La Fôret"

Publicis Conseil

Publicis Conseil Paris, France

Awards

18644

Brand: France 3
Country: France

Advertiser: France Télévisions

Title	Bet on a murderer - La Fôret
Brief	Bet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Agency	Publicis Conseil
Campaign	Bet on a murderer
Advertiser	France Télévisions
Brand	France 3
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Web Site
Length	93 seconds
Executive Creative Director	F....ce De.....rt Subscribers Only
Executive Creative Director	O....er De.....re Subscribers Only
Copywriter	K...n Sa.....er Subscribers Only
Art Director	J...en Bo.....ot Subscribers Only
art direction support	Al.....re PE.....AU Subscribers Only
Account Manager	Ca....ne D...on Subscribers Only
Account Manager	..u L....ux Subscribers Only
digital strategy adviser	Gu.....me Ca....ny Subscribers Only
Digital Production	G....ys W....nt Subscribers Only
editing	Jea.......�ois C....au Subscribers Only
social media	M...e Slo......sky Subscribers Only
Partner	W....AX Subscribers Only
Technical Team	Al.....re R..s Subscribers Only
Technical Team	Ch.....phe Sc....ng Subscribers Only
Technical Team	M....eu P...i Subscribers Only
Music & Sound Design	Pr.....ous Subscribers Only
Agency Producer	G....ys W....nt Subscribers Only
Production Company	H...Y Subscribers Only
Producer	Je....uc Be....on Subscribers Only
Producer	J..N O....AT Subscribers Only
Sound Production	Pr.....ous Subscribers Only
Communications Director	N...u S...ux Subscribers Only
Brand Director	Ph....pe De.....re Subscribers Only
Art Director	E..c R....di Subscribers Only
Communications Director	V....rie Manz........hiquiar Subscribers Only
Communications Director	L....nt S....ge Subscribers Only
Advertising Manager	A...lie S...et Subscribers Only
Advertising Manager	R...h Hi......tes Subscribers Only
Programmer	W....AX Subscribers Only
Founder	Al.....re R..s Subscribers Only
Founder	Ch.....phe Sc....ng Subscribers Only
Communications Director	M....eu P...i Subscribers Only