| Title | Release Line (Phone call Demo) |
| Agency | Thinkerbell Pty Ltd |
| Campaign | Release Line |
| Advertiser | National Suicide Prevention Lifeline |
| Brand | Lifeline |
| Posted | June 2024 |
| Business Sector | Public Safety, Health & Hygiene |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer & Founder | Jim Ingram |
| Chief Creative Officer | Paul Swann |
| Executive Creative Director | Sesh Moodley |
| Head of Production | Grant Anderson |
| Group Account Director | Alice Tschuchnigg |
| Account Director | Sarah Siv |
| Senior Copywriter | Lucas Fowler |
| Account Manager | Alexia Johnson |
| Senior Art Director | Morgan Greenaway |
| Senior Designer | Simon Kakos |
| Designer | Luke Sikora |
| Head of Owned Media | Jess Torpy |
| Account Manager Owned Media | Beth Cullen |
| Group Account Director (PR) | Taylor York |
| Senior Account Director (PR) | Catherine Tomlinson |
| PR Account Director | Francesca DiStefano |
| Executive Director, Marketing and Fundraising | Lisa Cheng |
| Head of Strategic Partnerships and Campaigns | James Duffy |
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